Compare and contrast the four major types of marketing channel for consumer products. Through which type of
Question:
Compare and contrast the four major types of marketing channel for consumer products. Through which type of channel is each of the following products most likely to be distributed:
(a) new cars,
(b) cheese biscuits,
(c) cut-your-own Christmas trees,
(d) new textbooks,
(e) sofas,
(f) soft drinks?
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Shameen Tahir
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