Contrast the roles of marketing, operations, and human resources in (1) a gas station chain, (2) a

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Contrast the roles of marketing, operations, and human resources in (1) a gas station chain, (2) a Webbased brokerage firm, and (3) an insurance company.

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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