Describe how the StimulusOrganismResponse (SOR) model, together with the valence and intensity model of affect, explain consumer
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Describe how the Stimulus–Organism–Response
(SOR) model, together with the valence and intensity model of affect, explain consumer responses to a service environment.
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ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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