Describe the ideal Starbucks customer from a profitability standpoint. What would it take to ensure that this

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Describe the ideal Starbucks customer from a profitability standpoint. What would it take to ensure that this customer is highly satisfied? How valuable to Starbucks is a highly satisfied customer?

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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