Describe the ideal Starbucks customer from a profitability standpoint. What would it take to ensure that this
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Describe the ideal Starbucks customer from a profitability standpoint. What would it take to ensure that this customer is highly satisfied? How valuable to Starbucks is a highly satisfied customer?
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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