Should Starbucks make the $40 million investment in labor in the stores? Whats the goal of this

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Should Starbucks make the $40 million investment in labor in the stores? What’s the goal of this investment? Is it possible for a mega-brand to deliver customer intimacy?

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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