Should Starbucks make the $40 million investment in labor in the stores? Whats the goal of this
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Should Starbucks make the $40 million investment in labor in the stores? What’s the goal of this investment? Is it possible for a mega-brand to deliver customer intimacy?
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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