Describe the product adoption process. In certain circumstances, is it possible for a person to omit one

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Describe the product adoption process. In certain circumstances, is it possible for a person to omit one or more of the stages in adopting a new product? Explain your answer.

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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