Did Bottega Veneta do the right thing by exiting social media platforms to focus on its in-store

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Did Bottega Veneta do the right thing by exiting social media platforms to focus on its in-store servicescape, or is it futile to try to resist increased digitization?

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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