Why might Chanel take a traditionalist approach to the servicescape and service encounter, while competitors such as
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Why might Chanel take a traditionalist approach to the servicescape and service encounter, while competitors such as Dior and Saint Laurent embrace digitization and online sales? Do you agree with the approaches these companies take?
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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