Why might Chanel take a traditionalist approach to the servicescape and service encounter, while competitors such as

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Why might Chanel take a traditionalist approach to the servicescape and service encounter, while competitors such as Dior and Saint Laurent embrace digitization and online sales? Do you agree with the approaches these companies take?

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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