Discuss the basic elements of the marketing concept. Which organizations use this concept? Have these organizations adopted

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Discuss the basic elements of the marketing concept.

Which organizations use this concept? Have these organizations adopted the marketing concept? Explain your views.

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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