Do a literature search, and identify the critical factors for a successful implementation of ISO 9000, the

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Do a literature search, and identify the critical factors for a successful implementation of ISO 9000, the Malcolm-Baldrige Model, and Six Sigma in service firms. (Refer to the Appendix 14.3)

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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