Explain what factors make customers like and dislike self-service technologies (SSTs), online services, apps, artificial intelligence (AI),
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Explain what factors make customers like and dislike self-service technologies (SSTs), online services, apps, artificial intelligence (AI), and service robotdelivered services.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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