Explore a service operation in-depth and assess whether and how the three operations management tools of (1)
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Explore a service operation in-depth and assess whether and how the three operations management tools of (1) buffering and industrializing the back office, and shifting activities from the front office to the back office; (2) modularizing service in the front office; and (3) deployment of selfservice technologies (SSTs), robotics, and artificial intelligence (AI) can be deployed.
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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