Based on all youve learned from this book, what do you believe are the key drivers of

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Based on all you’ve learned from this book, what do you believe are the key drivers of success for service organizations? Try and develop an integrative causal model that explains the important drivers of success for a service organization.

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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