Given the competition between own label brands and manufacturer brands, should manufacturers be concerned about the popularity
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Given the competition between own label brands and manufacturer brands, should manufacturers be concerned about the popularity of own label brands? How should manufacturers fight back in the brand battle?
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Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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