Go to http://www.theacsi.org/ and click on ACSI Scores & Commentary. Next, click on ACSI Quarterly Scores. Based
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Go to http://www.theacsi.org/ and click on “ACSI Scores & Commentary.” Next, click on “ACSI Quarterly Scores.” Based on the four quarters of information available, develop a “Top Ten” list for those firms that score highest in customer satisfaction. In addition, develop a “Bottom Ten” list for those firms that score lowest in customer satisfaction. Compare the two lists and comment on the major differences between the firms in the “Top Ten” list and the “Bottom Ten” list. Discuss why you think this difference exists.
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Services Marketing: Concepts, Strategies, & Cases
ISBN: 9781285429786
5th Edition
Authors: Douglas Hoffman, John Bateson
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