How do concepts such as Total Quality Management (TQM), ISO 9000, Six Sigma, Malcolm-Baldrige, and European Foundation

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How do concepts such as Total Quality Management

(TQM), ISO 9000, Six Sigma, Malcolm-Baldrige, and European Foundation for Quality Management

(EFQM) approaches relate to managing and improving service quality and productivity?

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Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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