How do the benefits of decisions guided by marketing research compare with those of intuitive decision-making? How

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How do the benefits of decisions guided by marketing research compare with those of intuitive decision-making?

How do marketing decision-makers know when it will be worthwhile to conduct research?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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