How does blueprinting help us better understand the service process from the perspective of key actors (i.e.,
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How does blueprinting help us better understand the service process from the perspective of key actors
(i.e., customers and employees from different service departments and functional areas) in a serviced process?
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Related Book For
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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