How does blueprinting help us better understand the service process from the perspective of key actors (i.e.,

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How does blueprinting help us better understand the service process from the perspective of key actors

(i.e., customers and employees from different service departments and functional areas) in a serviced process?

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Related Book For  book-img-for-question

Services Marketing People Technology Strategy

ISBN: 9781944659820

9th Edition

Authors: Jochen Wirtz, Christopher Lovelock

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