How should an organization handle negative publicity? Identify a recent example of a company that received negative
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How should an organization handle negative publicity?
Identify a recent example of a company that received negative publicity. Did the company deal with it effectively?
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Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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