How would you define excellent service quality for an enquiry/information service provided by your phone or electricity

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How would you define “excellent service quality”

for an enquiry/information service provided by your phone or electricity company? Call a service organization, and go through a service experience and evaluate it against your definition of “excellence.”

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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