Identify and describe four major categories of base variables that can be used to segment consumer markets.

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Identify and describe four major categories of base variables that can be used to segment consumer markets. Give examples of product markets that are segmented by variables in each category.

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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Question Posted: Oct 10, 2024 05:00 AM

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Identify and describe four major categories of base variables that can be used to segment consumer markets.

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Marketing Concepts And Strategies

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