Its customers and drivers were multihoming (i.e., they signed up with its competitors). Should Uber have aimed
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Its customers and drivers were multihoming (i.e., they signed up with its competitors). Should Uber have aimed at exclusivity (i.e., a 100% share-of-wallet) or was it more realistic to aim to become the preferred provider with a high share-of-wallet?
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ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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