List the tangible and intangible attributes of a tablet such as an iPad. Compare the benefits of

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List the tangible and intangible attributes of a tablet such as an iPad. Compare the benefits of the tablet with those of an intangible product such as life insurance.

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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