The brand name JCB is sometimes used generically to refer to diggers or backhoe loaders. How can

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The brand name JCB is sometimes used generically to refer to diggers or backhoe loaders. How can JCB protect this brand name?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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Question Posted: Oct 10, 2024 05:01 AM

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The brand name JCB is sometimes used generically to refer to diggers or backhoe loaders. How can

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Marketing Concepts And Strategies

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