What are the strengths and weaknesses of the Hilton HHonors program from the standpoints of: a. Hilton

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What are the strengths and weaknesses of the Hilton HHonors program from the standpoints of:

a. Hilton Hotels Corp and Hilton International

b. member properties (franchised hotels)

c. guests

d. corporate travel departments

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Services Marketing

ISBN: 9780273756064

7th Edition

Authors: Christopher H. Lovelock, Jochen Wirtz

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