What factors must marketers consider when deciding what quality level to build in to a product? What
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What factors must marketers consider when deciding what quality level to build in to a product? What support services can be offered to back up product quality?
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Related Book For
Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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