What factors must marketers consider when deciding what quality level to build in to a product? What

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What factors must marketers consider when deciding what quality level to build in to a product? What support services can be offered to back up product quality?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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