Why might it make sense for Airbnb to move into owning or controlling room capacity rather than
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Why might it make sense for Airbnb to move into owning or controlling room capacity rather than entirely relying on peer-provided capacity even though it comes with a higher cost base?
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Related Book For 
Services Marketing People Technology Strategy
ISBN: 9781944659820
9th Edition
Authors: Jochen Wirtz, Christopher Lovelock
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