Assume you were a consultant to the CEO at Apple. What advice would you give on how

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Assume you were a consultant to the CEO at Apple. What advice would you give on how Apple could capitalize on its creativity? How can Apple make money based on its own inclination to pursue creativity in certain ways?

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Developing Management Skills

ISBN: 978-0136121008

8th Edition

Authors: David A. Whetten, Kim S. Cameron

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