1. Looking forward, do you think Mr. Holmes Bakehouse would have as much potential if Aaron Cadell were to continue operating the business as an ecommerce venture as it did when the company only did business through the physical facilities that it had before the pandemic?

2. In a post-pandemic scenario, do you think it would be best for Cadell to operate his business through both physical facilities and online? Or should he choose to stay with only one mode or the other? If he should choose just one mode, which option  would you recommend?

3. What recommendations would you have for Cadell if he should opt to continue operating the new online side of his business? Do you think he should try to reposition the business in some way? For example, do you think he should sell different products, target different markets, or make some other adjustments?

4. Aaron Cadell launched his business initially in the two largest cities in California, San Francisco and Los Angeles. Consider the five key factors that are presented as important to selecting a good location for a business with physical facilities. In light of these factors, do you think Cadell’s initial location decisions were wise? Rate these locations on a scale of 1 to 10 (with10 being highly favorable and 1 being highly unfavorable) across each of the five key factors. How did Cadell’s locations stack up? What did you use as your point of comparison?

5. Cadell’s business came under extreme pressure when the pandemic hit in 2020, forcing him to close down his physical facilities and transition to online-only operations. As you think about his situation, what would you say are the odds that his online business will survive these current conditions and continue operating in the future?