1. Review the concept of broad-based strategies in Chapter 3.When Dubin first launched Dollar Shave Club in 2010 and for the first few years of its existence, was he following a cost-based strategy, a differentiation-based strategy, or focus strategy emphasizing cost or differentiation? Support your selection with facts and the appropriate terminology.

2. Regarding the Types of Startup Ideas section in the chapter, do you think Dubin launched his company to pursue a new market idea, a new technology idea, or a new benefit idea? Explain your reasoning.

3. Take a moment to look at the section of the chapter that summarizes Outside-In Analysis. Then, list and explain a few of the major factors that you believe may have led Dubin to decide to launch his new venture as a subscription razor startup.