1. What marketing strategy is Ultimate Garage pursuing? Which target markets do you think the company is...
Question:
1. What marketing strategy is Ultimate Garage pursuing? Which target markets do you think the company is pursuing?
2. Visit Ultimate Garage’s website, and analyze its effectiveness. Which alternative promotional venues would you recommend?
3. How could Ultimate Garage expand its services?
4. Assess the franchising potential for the venture. Would you recommend that Ultimate Garage expand through franchising?
5. Design a CRM process for the company. Identify the benefits a CRM system would provide.
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1 Primary target market garage owners in the Calgary area There are several subsegments or niches within the overall target market families car collectors carpenter hobbyists ultimate gardeners sports ...View the full answer
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Shivani Dubey
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Related Book For 
Small Business Management Launching and Growing New Ventures
ISBN: 978-0176532215
6th Canadian edition
Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy
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