A focus on the long run. Most family managers tend to take a long-range perspective of the

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A focus on the long run. Most family managers tend to take a long-range perspective of the business, in part because they view it as an asset that must be maintained for the sake of future generations. LO.1

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780324569728

14th Edition

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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