Briefl y describe the four stages of the consumer decision-making process. Why is the fi rst stage
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Briefl y describe the four stages of the consumer decision-making process. Why is the fi rst stage so vital to consumer behavior? LO.1
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Related Book For 
Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780324569728
14th Edition
Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich
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