Consider your most recent meaningful purchase. Compare the decision-making process you used to the four stages of

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Consider your most recent meaningful purchase.

Compare the decision-making process you used to the four stages of the new product development process. Report your conclusions to the class. LO.1

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780324569728

14th Edition

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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