Consider your most recent meaningful purchase. Compare the decision-making process you used to the four stages of
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Consider your most recent meaningful purchase.
Compare the decision-making process you used to the four stages of the new product development process. Report your conclusions to the class. LO.1
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Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780324569728
14th Edition
Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich
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