List and describe the five approaches that can be used to generate creative new business ideas. What

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List and describe the five approaches that can be used to generate creative new business ideas. What are the most important features of each of these?

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Small Business Management Launching and Growing New Ventures

ISBN: 978-0176532215

6th Canadian edition

Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy

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