List the four psychological infl uences on consumers that were discussed in this chapter. What is their

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List the four psychological infl uences on consumers that were discussed in this chapter. What is their relevance to consumer behavior? LO.1

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780324569728

14th Edition

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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