Once you have written down your own underlying values, consider ways in which you will act on them. You may fi nd the following list of questions a good starting point for thinking about how your business will refl ect your personal values:

• Will your business give to charities? If so, how will you select the organizations and groups that will receive donations?

• Will you be involved in the community? If so, how? If not, why not?

• How will you find employees? For example, will your recruitment efforts take into account the disabled, those with low income, minorities, and others in underrepresented groups?

• How will you manage your company’s waste? If it costs more to recycle, will you still do so?

• Will you reward employees for their community involvement with non-profit organizations or civic groups?

Will you encourage your employees to become active in their community?

• How will you determine pay levels?

• What kinds of benefits will you offer?

• Where will you locate? LO.1