Refer to the chapter-opening vignette on Lonely Planet. The Wheelers built their business by describing travel in many countries around the globe. In the process, they created a website (www.lonelyplanet.

com) that offers an incredible wealth of information for entrepreneurs. Choose a country that you believe has potential to be a market for the small business you wish to own. Working in teams of two, use Lonely Planet online to become “experts” on this country.

Use all of the site’s resources, such as World guide, Theme Guides, The Thorn Tree, and The Scoop. Once you have gathered this valuable information on Iceland, Singapore, or anywhere in between, prepare a two-page executive summary on the opportunities you find for your chosen country. Present your findings to your class.