Select two product names, and then evaluate each with respect to the fi ve rules for naming

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Select two product names, and then evaluate each with respect to the fi ve rules for naming a product. LO.1

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780324569728

14th Edition

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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