The outstanding success stories discussed at the beginning of the chapter are exceptions to the rule. What,

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The outstanding success stories discussed at the beginning of the chapter are exceptions to the rule. What, then, is their signifi cance in illustrating entrepreneurial opportunity? Are these stories misleading? LO.1

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780324569728

14th Edition

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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