Why do small fi rms need to consider indirect channels of distribution for their products? Why involve
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Why do small fi rms need to consider indirect channels of distribution for their products? Why involve intermediaries in distribution at all? LO.1
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Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780324569728
14th Edition
Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich
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