Why is a shorter business plan better than a longer one, especially since a lengthy plan could

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Why is a shorter business plan better than a longer one, especially since a lengthy plan could include more supporting data?

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Small Business Management Launching and Growing New Ventures

ISBN: 978-0176532215

6th Canadian edition

Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy

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