Because emergency contraception was a new technology with very few users, how would you identify the significant
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Because emergency contraception was a new technology with very few users, how would you identify the significant behavioral determinants differentiating
“behaver” from “non-behaver” to overcome the barriers and triggers for adop tion of the desired behavior?
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Social Marketing For Public Health Global Trends And Success Stories
ISBN: 9780763757977
1st Edition
Authors: Hong Cheng, Philip Kotler, Nancy Lee
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