Define social currency. What is the significance of a brand with high social currency?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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Question Posted: Jan 31, 2024 04:04 AM

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Define social currency. What is the significance of a brand with high social currency?

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Social currency is a term that refers to the influence reputation and presence that a brand or individual possesses in social networks and digital pla...View the full answer

Social Media Marketing

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