Find an ongoing social media marketing campaign. Assess the components of the campaign in terms of whether
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Find an ongoing social media marketing campaign. Assess the components of the campaign in terms of whether and to what extent it offers a participation route for the Social Technographics segments. How could the campaign be improved to better engage people of varying levels of social media involvement?
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One ongoing social media marketing campaign that can be assessed in terms of participation routes for Social Technographics segments is Starbucks Starbucks Rewards program The Starbucks Rewards progra...View the full answer
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