How can marketing managers apply the DATA process to evaluate social media marketing efforts?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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Question Posted: Jan 31, 2024 04:03 AM

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How can marketing managers apply the DATA process to evaluate social media marketing efforts?

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DATA is an analytical process that can be used to evaluate various marketing efforts including social media The acronym stands for Define Assess Track ...View the full answer

Social Media Marketing

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