In the Research Highlight, what were the two major shifts in decisions that the research informed?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Nov 30, 2023 01:45 AM

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In the Research Highlight, what were the two major shifts in decisions that the research informed?

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Social Marketing Behavior Change For Social Good

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