How does social marketing differ from education? Health communications? Social media? Behavioral economics?
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How does social marketing differ from education? Health communications? Social media? Behavioral economics?
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Social marketing Social marketing aims to promote behaviors that benefit society or individuals using marketing principles and techniques It involves ...View the full answer
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Related Book For
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler
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