NetMark decided it had to go far beyond the 4Ps in order to succeed in Nigeria. Under

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NetMark decided it had to go far beyond the 4Ps in order to succeed in Nigeria.

Under what conditions should a social marketing program go beyond the 4Ps?

What are the risks, rewards, and other factors to consider?

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Social Marketing For Public Health Global Trends And Success Stories

ISBN: 9780763757977

1st Edition

Authors: Hong Cheng, Philip Kotler, Nancy Lee

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Question Posted: Nov 25, 2024 07:01 AM

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NetMark decided it had to go far beyond the 4Ps in order to succeed in Nigeria. Under

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Social Marketing For Public Health Global Trends And Success Stories

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