Reflect back on the litter campaign example. Why did they develop the toll-free number for reporting litterers?

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Reflect back on the litter campaign example. Why did they develop the toll-free number for reporting litterers? If the letter that violators get isn’t a ticket, why does it appear that it worked to deter littering?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Nov 30, 2023 01:44 AM

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Reflect back on the litter campaign example. Why did they develop the toll-free number for reporting litterers?

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The development of a tollfree number for reporting litterers in the litter campaign serves multiple purposes and the effectiveness can be attributed t...View the full answer

Social Marketing Behavior Change For Social Good

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